Toyota – The 2012 Camry Reinvented Event

This week Toyota revealed the new 2012 Camry at a fun and informative event at the Studios at Paramount in Hollywood.

When I heard that the media event was going to be held at the studio, I didn’t know quite what to expect. That whole section of the studio had been transformed for the day. They took care of all the little details to turn the area into our own little Camry village. They even created a Georgetown Cafe named after the Georgetown, Kentucky plant where they are busy making the new 2012 models.

There was live music and an entertaining cast of performers who led the new cars to the center stage. Naturally, the first thing I noticed was just how beautiful this car is. It looks great from every angle. I really felt like I was looking at a high priced sporty vehicle. Then I came back to reality when they started to talk price. The 2012 actually has a lower sticker price than the already reasonably priced 2011. The models were in the low to mid 20′s!  This sleek looking vehicle is priced to be affordable for families and individuals.

We were surprised when Nascar driver Denny Hamlin climbed out of an official pace car. I got to meet him after the program. He is very nice, very cute and… yeah… I believe I’m old enough to be his mother. ;)

Toyota had many pre-production models available for test drive. Rita from One2Try and Janis from MommyBlogExpert and I hit the streets of Hollywood for a fun driving adventure.

They set up a route for us that took us through Griffith Park and up to the Griffith Observatory. I drove and loved the way the Camry handled. Our route allowed me to experience it on crowded city streets and on a curvy mountain road. The curves were very fun.

The car is very comfortable to drive. I could easily see in all directions without any awkward blind spots. My passengers tell me that they were comfortable as well. I like that they thought about comfort when they designed the back seat. The car’s exterior has the same dimensions as previous models, but the interior has been redesigned to be more spacious so that the driver and all passengers can be more comfortable.

It’s got an affordable sticker price to help you save money up front. With it’s improved fuel efficiency, both the gas and hybrid models can help reduce your gas bills.

The 2012 Camry is a beautiful and practical vehicle!

HOW TO CONNECT – You can follow Toyota on Twitter. There is additional information on Twitter at #CamryChat and #CamryLive.

PHOTO ALBUM – You can find more of my photos in my Toyota Camry album on Facebook.

Toyota and all involved did a great job with this media event. I’m happy that I was included!

6 comments for “Toyota – The 2012 Camry Reinvented Event

  1. V
    August 25, 2011 at 5:20 pm

    We toured the plant in Georgetown, Kentucky, last summer, and it was fun and interesting!

  2. August 25, 2011 at 5:53 pm

    What, no giveaway?

    Sounds like you had a great time – I’m glad!

  3. V
    August 25, 2011 at 7:41 pm

    What was in your goody bag?

  4. admin
    August 25, 2011 at 7:57 pm

    A hat, sunscreen, sunglasses …. and (although it didn’t fit in the bag) one of the red director’s chairs :)

  5. August 26, 2011 at 12:47 pm

    Swoon! Camry’s are gorgeous (I have a 2007 which I LOVE). I would not mind if someone decided to give me a 2012 Camry for Christmas :) I love that it is more spacious too.

    What a blast – this event looks like it was really fun.

  6. September 1, 2011 at 6:44 pm

    Love your post about the new Camry. This event was so, so much fun and informative and I’m glad we got to share it, along with Rita from One2Try, together. The pic of you with the Camry Racecar Pro is particuarly stunning! Thanks for driving for the test drive, too, up to Griffith Observatory in L.A. so I could take some pics for you with your camera.

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